Social Media Marketing
Social Media Marketing is the new kid on the block as far as Interactive Advertising is concerned, but it is increasing exponentially in popularity. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees. Social media marketing is particularly attractive to marketers simply because it encourages a high degree of interaction with consumers and is relatively inexpensive. It’s also hugely popular, with Facebook currently exceeding 350 million active users on global basis with 3.5 billion pieces of content being shared a week. Twitter claims 25 million users that posted 27.3 million tweets per day in 2009.
Social media offers a venue for word-of-mouth communication for the new decade, that allows consumers to share their experiences with your product with thousands of people in an instant.
By creating a social media marketing program, companies can closely monitor what consumers are saying about your brand and, more importantly, actively respond to negative word-of-mouth. It’s also very appealing to businesses with small marketing budgets since it is inexpensive to publicize promotions and company news via social media when compared to using traditional media (T.V., radio, print, etc.).
Although social media is great for creating a dialogue between company and consumers, businesses must be prepared to give up control of the message. Businesses should go into this type of marketing ready to confront negative messages that users might generate.
SEO, Internet advertising and social media marketing are all important components to fostering your online presence. But just like traditional advertising you need to fully understand your marketing and business objectives before launching off into this apparently vast space.