New Decade. New Website.

Many of us have come across the websites of well respected companies and find that they appear to be untouched relics from the company’s first launch online many years ago. What does that tell us about that company? Does it say “We cared at one point, but don’t see the web as a valid tool…

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Elements of Good Website Design (Part 1)

With the millions of websites available to your customers, it’s extremely difficult to create a website that will not only stand out, but offer a valuable service as well. But what makes a well-designed web site? What is the most important factor that differentiates successful from unsuccessful websites? The criteria for effective website development varies…

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Widgets for Business

Widgets for Business Widgets, often called gadgets, are mini applications that provide users with fast access to information. They are either downloaded directly on a user’s hard drive or included on a Web page. The content can be in a variety of forms, such as text, video and audio. Perhaps one of the most popular…

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The 3 Components of Internet Advertising (Part 3 of 3)

Social Media Marketing Social Media Marketing is the new kid on the block as far as Interactive Advertising is concerned, but it is increasing exponentially in popularity. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees. Social media marketing is particularly attractive…

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