Many of us have come across the websites of well respected companies and find that they appear to be untouched relics from the company’s first launch online many years ago. What does that tell us about that company? Does it say “We cared at one point, but don’t see the web as a valid tool anymore?” or even “We’re on the verge, and don’t see any reason to attract new customers?”
Have you thought about how your customers and potential customers perceive your company because of your “dated” website? Take a look at your website, and peruse it as a customer or prospective customer may. Can you tell when the last update or new “look” took place?
If not, then maybe it is time for an update.
Your website speaks volumes to your customers, and your neglect to keep it regularly updated does as well.
It is encouraged that you give your site a new look every 1-3 years. This allows you to stay on focus with your customers, but still change your site as your company changes.
Take a look back over the past 3 years. In what ways has your company changed? Have you grown and added additional services or locations? Has your product line changed drastically? These are all things to consider when you choose to update your site.
A new look, and a freshly updated site reminds your customers of the company they grew to trust, and show your potential customers who you truly are.
If it’s time to update your website, call us today to set up an appointment!